Articles

Google Ads22 May 20269 dk

AI-Powered Search Advertising: A Changing Decision Process

How AI Mode, AI Max and agentic commerce move advertising closer to decisions, and how brands in Turkey can prepare their data and measurement.

Yazıyı oku

Articles

80 articles

Sending Money from the UK to Turkey

An overview of UK-to-Turkey transfers, SWIFT codes, banks and transfer services, including the Param UK offer described

Read

Six Reasons Your Website May Have Indexing Problems

Is Google struggling to index your website? These six common issues can help you start investigating the cause.

Read

Cashback Cards: Cards That Give Money Back

Compare cashback cards and their benefits in this 2024 overview, including ParamKart, Paycell, Burganbank, MoneyPay and

Read

Linking Google Search Console Insights with GA4 Properties

Google Search Console Insights now supports Google Analytics 4 properties, opening up access to more data.

Read

What You Need to Know About Google Phrase Match

How Google Ads phrase match evolved, what close variants mean and how reporting, negative keywords and Smart Bidding sup

Read

SEO Audit 1: Nine Important Page-Level Factors

A page-level SEO audit covering crawling, E-A-T, headlines, copywriting, keyword cannibalisation, user experience, track

Read

Google's New Robots Tag: indexifembedded

Google introduced indexifembedded to give publishers more control over the indexing of content embedded in other pages,

Read

An Overview of Google NLP Algorithms

A historical overview of NLP, BERT, SMITH and language understanding in search, including the original discussion of con

Read

How Can Data Help Build Customer Empathy into Your Processes?

Using customer data to understand needs, connect teams and build customer empathy into an end-to-end customer experience

Read

Google Ads Safety Report

Google’s Ads Safety Report explains enforcement against harmful ads and publisher violations, with figures and developme

Read

What Are the Keys to Success in E-Commerce?

The pandemic accelerated interest in e-commerce, and the habit continues. Responsive websites, SEO and effective adverti

Read

What Makes a Good Leader, and How Do Leaders Behave?

Good leadership directly influences productivity and success. A closer look at communication, leading by example, employ

Read
Discover the next ideas