Google has introduced a new robots tag called indexifembedded, giving you greater control over when your content is indexed.
The indexifembedded tag lets you control whether Google should index a page containing embedded content. Despite a noindex directive, it allows Google to index a page's content when it is embedded in another page through an iframe or a similar HTML tag.
With indexifembedded, you can tell Google that you still want your content indexed when it is embedded through iframes and similar HTML tags on other pages, even if the content page carries a noindex tag.
The indexifembedded tag overrides the noindex tag.
Google says it created the tag to address a problem affecting media publishers:
“… they may want their content to be indexed when embedded on third-party pages, but they do not want their media pages indexed on their own.”
Google said the indexifembedded tag “addresses a common issue that particularly affects media publishers: they may want their content indexed when it is embedded on third-party pages, but do not want the media pages themselves indexed. Because they do not want the media pages indexed, they currently use a noindex tag on those pages. However, the noindex tag also prevents the content from being indexed when embedded in other pages.”
Google's new indexifembedded robots tag works alongside noindex only when the page carrying noindex is embedded in another page through an iframe or a similar HTML tag such as object.
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