My approach to SEO starts with the business context.
I work on technical SEO and AI visibility. In my writing, I share how I interpret search and what I consider when making decisions.
I believe a recommendation should make its evidence—and the limits of that evidence—clear.
I have worked in e-commerce, agencies and in-house teams managing multiple brands. That experience has shaped an approach that brings technical SEO, content architecture and team coordination together. Across fintech and other sectors, I have helped connect search work with business priorities.
Today, my focus is SEO and AI visibility. I aim to explain why I am making a recommendation, what evidence supports it and what we can measure. My writing follows the same approach: explore the question, assess the sources and make the reasoning behind the decision visible.
My focus in SEO and AI visibility
Technical SEO and infrastructure
I assess crawlability, indexing, site architecture, Core Web Vitals and structured data to build a sound organic foundation.
AI visibility
I examine brand mentions and source citations in selected AI answers, relating the findings to content and brand information.
Content and search strategy
I assess search intent, topic coverage and page structure to identify content development priorities.
Analytics and reporting
I interpret Search Console and GA4 findings in the context of the decision at hand and the limits of measurement.
SEO & Digital Strategy Manager
Param · electronic money and fintech ecosystem
SEO & Digital Strategy Manager
Destex Digital · banking, finance, healthcare, e-commerce
SEO Executive
Kawai · digital operations and catalogue
SEO Executive
Pegatel Elektronik · e-commerce
A selection of brands I have worked with at different times through in-house and agency roles.
Let’s discuss the question.
Share the topic and your current situation. We can consider a sensible starting point together.