Practical guides and perspectives on digital topics.
Neurofinance, interface design and investment behaviour: reward, fear, dark patterns, gamification and the case for quie
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The pain of paying, frictionless commerce and checkout design: neurological explanations, payment models, practical test
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A neuropsychological exploration of genuine praise, digital approval, social comparison and the search for lasting conne
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Audience insight, competitive differences, writing frameworks and practical examples for creating and testing a clear va
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Understand the difference between commitment to your work and dependence on familiar routines, and make more considered
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How game mechanics can support engagement, financial literacy and customer relationships, with strategies and examples f
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An introduction to clickjacking, its attack patterns and defensive mechanisms including X-Frame-Options, frame busting a
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How to use email marketing to build customer relationships: planning, personalization, useful content, measurement and p
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AI marketing: capabilities, campaign applications, data needs, privacy, security, bias and the importance of human overs
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Selling on Etsy in 2024: explore the marketplace, its advantages, seller strategies, mobile tools and advertising approa
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From Web1 and Web2 to Web3: how blockchain, smart contracts and digital assets shape a more decentralized model of the i
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