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Google Ads

Perspectives on search advertising, campaigns and measurement.

13 articles
Google Ads22 May 20269 dk

AI-Powered Search Advertising: A Changing Decision Process

How AI Mode, AI Max and agentic commerce move advertising closer to decisions, and how brands in Turkey can prepare their data and measurement.

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13 articles
Google Ads6 February 20194 min

What Is the New Google Optimisation Score and How Does It Work?

What Google Ads optimisation score measures, how recommendations affect the score and how advertisers can review, apply

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