# Gökhan Aksoy

> Personal writing and professional perspectives by Gökhan Aksoy on technical SEO, content strategy, search and AI visibility.

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## Author and site
- [Home](https://gokhanaksoy.com.tr/en)
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- [About Gökhan Aksoy](https://gokhanaksoy.com.tr/en/about): I work on technical SEO and AI visibility. In my writing, I share how I interpret search and what I consider when making decisions.
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## Articles
- [AI-Powered Search Advertising: A Changing Decision Process](https://gokhanaksoy.com.tr/en/blog/ai-powered-search-advertising-a-changing-decision-process/index.md): 2026-05-22 · How AI Mode, AI Max and agentic commerce move advertising closer to decisions, and how brands in Turkey can prepare their data and measurement.
- [RAG-Ready Content Architecture: Context and Information Structure](https://gokhanaksoy.com.tr/en/blog/rag-ready-content-architecture-context-and-information-structure/index.md): 2026-02-08 · How RAG relates to content structure: an examination of headings, concepts and context.
- [SEO in the AI Era: Search and Answer Visibility](https://gokhanaksoy.com.tr/en/blog/seo-in-the-ai-era-search-and-answer-visibility/index.md): 2026-02-08 · An approach that considers search performance, visibility in AI answers and brand mentions together.
- [Will AI Show Ads? Decision Engines and the Agentic Commerce Revolution](https://gokhanaksoy.com.tr/en/blog/will-ai-show-ads-decision-engines-and-the-agentic-commerce-revolution/index.md): 2026-01-15 · The economics, formats and technology behind AI advertising, and a strategic roadmap for brands adapting to decision engines and agentic commerce.
- [Best Virtual POS Providers for 2026: Fees and Comparison Guide](https://gokhanaksoy.com.tr/en/blog/best-virtual-pos-providers-2026-fees-comparison/index.md): 2026-01-12 · A historical January 2026 comparison of Turkish virtual POS providers, commissions, settlement periods, integration and total payment costs.
- [Neurofinance: How Financial Interfaces Influence Investment Decisions](https://gokhanaksoy.com.tr/en/blog/neurofinance-interfaces-investment-decisions/index.md): 2025-12-18 · Neurofinance, interface design and investment behaviour: reward, fear, dark patterns, gamification and the case for quiet finance and positive friction.
- [Buying Psychology: Why the “Buy” Button Can Kill a Sale](https://gokhanaksoy.com.tr/en/blog/buying-psychology-buy-button-kills-sale/index.md): 2025-12-03 · The pain of paying, frictionless commerce and checkout design: neurological explanations, payment models, practical tests and the ethical boundary.
- [Why Is a Genuine Compliment Worth More Than Hundreds of Digital Likes?](https://gokhanaksoy.com.tr/en/blog/why-is-a-genuine-compliment-worth-more-than-hundreds-of-digital-likes/index.md): 2025-08-20 · A neuropsychological exploration of genuine praise, digital approval, social comparison and the search for lasting connection and well-being.
- [Google Ads Safety Report 2024](https://gokhanaksoy.com.tr/en/blog/google-ads-safety-report-2024/index.md): 2025-05-21 · A review of Google’s 2024 advertising safety figures, from blocked ads and suspended accounts to AI-supported enforcement and publisher policies.
- [What Is a Value Proposition, and How Do You Write One?](https://gokhanaksoy.com.tr/en/blog/what-is-a-value-proposition-and-how-do-you-write-one/index.md): 2025-05-08 · Audience insight, competitive differences, writing frameworks and practical examples for creating and testing a clear value proposition.
- [Commitment or Dependence? The Effects on Your Career](https://gokhanaksoy.com.tr/en/blog/commitment-or-dependence-the-effects-on-your-career/index.md): 2024-12-30 · Understand the difference between commitment to your work and dependence on familiar routines, and make more considered career decisions.
- [Using Geofence Data Under Türkiye’s KVKK](https://gokhanaksoy.com.tr/en/blog/geofence-data-turkiye-kvkk/index.md): 2024-12-18 · Location-based marketing under Türkiye’s KVKK: consent, transparency, minimisation, security, mobile experience and ongoing compliance management.
- [The Rise of Micro and Nano Influencers in Influencer Marketing](https://gokhanaksoy.com.tr/en/blog/the-rise-of-micro-and-nano-influencers-in-influencer-marketing/index.md): 2024-09-26 · Why smaller creators matter: audience relevance, close relationships and authentic content can make micro and nano influencer partnerships effective.
- [Google Ads Power Pair](https://gokhanaksoy.com.tr/en/blog/google-ads-power-pair/index.md): 2024-09-26 · An assessment of Performance Max and broad match together: benefits, automation trade-offs and the Turkish brand examples discussed in the source.
- [Gamification in Financial Services: Benefits, Strategies and Examples](https://gokhanaksoy.com.tr/en/blog/gamification-in-financial-services-benefits-strategies-and-examples/index.md): 2024-08-28 · How game mechanics can support engagement, financial literacy and customer relationships, with strategies and examples from financial services.
- [The Rise of Voice Shopping: A New Era in E-Commerce](https://gokhanaksoy.com.tr/en/blog/the-rise-of-voice-shopping-a-new-era-in-e-commerce/index.md): 2024-08-26 · Voice assistants are changing shopping habits. Explore the applications, brand examples and voice-search optimization approaches described in this article.
- [Domain Authority (DA)](https://gokhanaksoy.com.tr/en/blog/domain-authority-da/index.md): 2024-06-24 · What is Domain Authority, how is it calculated, and how can it improve? Content, backlinks, technical SEO and practical approaches.
- [Virtual POS Error Codes: Payment Errors and Solutions](https://gokhanaksoy.com.tr/en/blog/virtual-pos-error-codes-payment-errors-and-solutions/index.md): 2024-06-14 · Virtual POS and credit card error codes explained, with a complete code table, common causes and practical troubleshooting steps.
- [What Is Clickjacking?](https://gokhanaksoy.com.tr/en/blog/what-is-clickjacking/index.md): 2024-04-24 · An introduction to clickjacking, its attack patterns and defensive mechanisms including X-Frame-Options, frame busting and Content Security Policy.
- [Domain Allocation and the Legal Nature of Domain Names](https://gokhanaksoy.com.tr/en/blog/domain-allocation-and-the-legal-nature-of-domain-names/index.md): 2024-03-29 · Domain structures, registration conditions, international protection and the Turkish allocation practices described in the original article.
- [Security Measures for Virtual POS Systems](https://gokhanaksoy.com.tr/en/blog/security-measures-for-virtual-pos-systems/index.md): 2024-03-01 · Virtual POS systems simplify payments for businesses and customers. Here are the security measures needed to protect transactions and personal information.
- [A Direction in Financial Technology: Finrota](https://gokhanaksoy.com.tr/en/blog/a-direction-in-financial-technology-finrota/index.md): 2024-03-01 · Finrota’s business solutions span online collections, open banking, account transactions, bulk payments and POS reporting.
- [Building Customer Loyalty with Email Marketing](https://gokhanaksoy.com.tr/en/blog/building-customer-loyalty-with-email-marketing/index.md): 2024-02-22 · How to use email marketing to build customer relationships: planning, personalization, useful content, measurement and platform selection.
- [Keyword Research](https://gokhanaksoy.com.tr/en/blog/keyword-research/index.md): 2024-02-22 · Keyword research fundamentals, long-tail examples, audience understanding, tool selection and natural keyword use without a fixed density target.
- [What Is ASO?](https://gokhanaksoy.com.tr/en/blog/what-is-aso/index.md): 2024-02-21 · App store optimization explained: its core concepts, practical strategies, implementation and differences from SEO.
- [What Is SEO? A Guide to Stronger Search Visibility](https://gokhanaksoy.com.tr/en/blog/what-is-seo-a-guide-to-stronger-search-visibility/index.md): 2024-02-21 · SEO explained: core concepts, on-page and off-page work, implementation, user experience and choosing professional support.
- [AI Marketing](https://gokhanaksoy.com.tr/en/blog/ai-marketing/index.md): 2024-01-17 · AI marketing: capabilities, campaign applications, data needs, privacy, security, bias and the importance of human oversight.
- [Sudden Drops in Organic Traffic: Causes and Ways to Recover](https://gokhanaksoy.com.tr/en/blog/sudden-drops-in-organic-traffic-causes-and-ways-to-recover/index.md): 2024-01-11 · Diagnose sudden organic traffic losses using Search Console and Analytics, then review content, technical SEO, backlinks and changing search conditions.
- [How to Sell on Etsy](https://gokhanaksoy.com.tr/en/blog/how-to-sell-on-etsy/index.md): 2023-12-14 · Selling on Etsy in 2024: explore the marketplace, its advantages, seller strategies, mobile tools and advertising approach.
- [What Is Web3 Technology?](https://gokhanaksoy.com.tr/en/blog/what-is-web3-technology/index.md): 2023-12-14 · From Web1 and Web2 to Web3: how blockchain, smart contracts and digital assets shape a more decentralized model of the internet.
- [Do 404 Errors Affect SEO Rankings?](https://gokhanaksoy.com.tr/en/blog/404-errors-seo-rankings/index.md): 2023-11-30 · How 404 errors relate to user experience, backlinks, crawl efficiency and recovery after a malware attack, and how to identify and manage them.
- [DeFi: Developments and Changes in Decentralized Finance](https://gokhanaksoy.com.tr/en/blog/defi-developments-and-changes-in-decentralized-finance/index.md): 2023-11-22 · Smart contracts, liquid asset protocols and community governance: developments shaping decentralized finance and the considerations for its future.
- [What Is FinTech? A Guide to FinTech Companies](https://gokhanaksoy.com.tr/en/blog/what-is-fintech-companies-guide/index.md): 2023-10-23 · What FinTech means, its objectives, products and development, with the Turkish company profiles and historical figures discussed in the original article.
- [Google Ads Financial Services Verification](https://gokhanaksoy.com.tr/en/blog/google-ads-financial-services-verification/index.md): 2023-10-04 · Google Ads has begun financial services verification in Türkiye. The policy is expected to take effect in November 2023.
- [Data-Driven Marketing: A Competitive Advantage for Brands](https://gokhanaksoy.com.tr/en/blog/data-driven-marketing-competitive-advantage/index.md): 2023-09-21 · How customer insights, data strategy, governance and practical execution help brands improve marketing decisions and customer experiences.
- [Product-Led Growth](https://gokhanaksoy.com.tr/en/blog/product-led-growth/index.md): 2023-09-15 · What is product-led growth, why does it matter, and how does it work? Explore the approach through Canva, Dropbox and Slack.
- [How Generation Z Uses Social Media](https://gokhanaksoy.com.tr/en/blog/how-generation-z-uses-social-media/index.md): 2023-06-06 · Understanding Generation Z’s social media habits: visual content, authenticity, participation and engagement matter more than follower counts.
- [CPI and CPA: Key Metrics for Mobile Advertising Campaigns](https://gokhanaksoy.com.tr/en/blog/cpi-and-cpa-key-metrics-for-mobile-advertising-campaigns/index.md): 2023-04-04 · How CPI and CPA are calculated, how their objectives differ, and what matters when optimizing mobile advertising budgets and conversions.
- [SEO SWOT Analysis](https://gokhanaksoy.com.tr/en/blog/seo-swot-analysis/index.md): 2023-03-10 · Use strengths, weaknesses, opportunities and threats to assess SEO, understand competitors and support realistic strategic planning.
- [How to Use Hashtags on Social Media](https://gokhanaksoy.com.tr/en/blog/how-to-use-hashtags-on-social-media/index.md): 2023-03-02 · How should you use hashtags, how many are enough, and how do you choose them? A practical look at audience, relevance and analysis.
- [How Long Should Your Content Be?](https://gokhanaksoy.com.tr/en/blog/how-long-should-your-content-be/index.md): 2023-03-01 · Content length depends on audience, purpose and complexity. Explore word-count guidance, reader behavior and the relationship between length and SEO.
- [What Is Link Building?](https://gokhanaksoy.com.tr/en/blog/what-is-link-building/index.md): 2023-02-28 · How link building works, how to develop a structured plan, and what to consider when earning, monitoring and maintaining backlinks.
- [SEO Specialist](https://gokhanaksoy.com.tr/en/blog/seo-specialist/index.md): 2023-02-25 · What an SEO specialist does, how to choose one and which strategic, technical and editorial factors influence search performance.
- [What Is Deep Linking?](https://gokhanaksoy.com.tr/en/blog/what-is-deep-linking/index.md): 2023-02-03 · Deep linking creates a link that takes a user directly to a specific page within an app or website.
- [How to Choose the Right Focus Keyword](https://gokhanaksoy.com.tr/en/blog/choose-right-focus-keyword/index.md): 2023-01-24 · How semantic search changed keyword research, and how to choose a focus keyword that supports relevance, natural writing and the right traffic.
- [Why Blogging Matters for Businesses](https://gokhanaksoy.com.tr/en/blog/why-blogging-matters-for-businesses/index.md): 2023-01-23 · Why should a business maintain a blog? A look at audience reach, SEO, marketing and the role of regular publishing in business growth.
- [Google Algorithm Updates](https://gokhanaksoy.com.tr/en/blog/google-algorithm-updates/index.md): 2022-12-27 · An archive of Google algorithm updates in 2023 and 2022, with important changes, explanatory notes and useful resources.
- [What Is Neuromarketing and What Is It Used For?](https://gokhanaksoy.com.tr/en/blog/what-is-neuromarketing-and-what-is-it-used-for/index.md): 2022-12-06 · How does neuromarketing work, which tools does it use, and where can it help? An overview of applications, benefits and future developments.
- [Sending Money from the UK to Turkey](https://gokhanaksoy.com.tr/en/blog/sending-money-from-the-uk-to-turkey/index.md): 2022-11-18 · An overview of UK-to-Turkey transfers, SWIFT codes, banks and transfer services, including the Param UK offer described in the original article.
- [Six Reasons Your Website May Have Indexing Problems](https://gokhanaksoy.com.tr/en/blog/six-reasons-your-website-may-have-indexing-problems/index.md): 2022-09-20 · Is Google struggling to index your website? These six common issues can help you start investigating the cause.
- [Cashback Cards: Cards That Give Money Back](https://gokhanaksoy.com.tr/en/blog/cashback-cards-cards-that-give-money-back/index.md): 2022-09-14 · Compare cashback cards and their benefits in this 2024 overview, including ParamKart, Paycell, Burganbank, MoneyPay and Tosla.
- [Linking Google Search Console Insights with GA4 Properties](https://gokhanaksoy.com.tr/en/blog/linking-google-search-console-insights-with-ga4-properties/index.md): 2022-07-07 · Google Search Console Insights now supports Google Analytics 4 properties, opening up access to more data.
- [What You Need to Know About Google Phrase Match](https://gokhanaksoy.com.tr/en/blog/google-phrase-match-guide/index.md): 2022-06-06 · How Google Ads phrase match evolved, what close variants mean and how reporting, negative keywords and Smart Bidding support control.
- [SEO Audit 1: Nine Important Page-Level Factors](https://gokhanaksoy.com.tr/en/blog/seo-audit-nine-page-level-factors/index.md): 2022-04-08 · A page-level SEO audit covering crawling, E-A-T, headlines, copywriting, keyword cannibalisation, user experience, tracking URLs, bounce rate and reviews.
- [Google's New Robots Tag: indexifembedded](https://gokhanaksoy.com.tr/en/blog/google-new-robots-tag-indexifembedded/index.md): 2022-01-23 · Google introduced indexifembedded to give publishers more control over the indexing of content embedded in other pages, alongside a noindex directive.
- [An Overview of Google NLP Algorithms](https://gokhanaksoy.com.tr/en/blog/google-nlp-algorithms-overview/index.md): 2021-10-09 · A historical overview of NLP, BERT, SMITH and language understanding in search, including the original discussion of content and backlink context.
- [How Can Data Help Build Customer Empathy into Your Processes?](https://gokhanaksoy.com.tr/en/blog/data-customer-empathy-business-processes/index.md): 2021-08-25 · Using customer data to understand needs, connect teams and build customer empathy into an end-to-end customer experience.
- [Google Ads Safety Report](https://gokhanaksoy.com.tr/en/blog/google-ads-safety-report/index.md): 2021-03-24 · Google’s Ads Safety Report explains enforcement against harmful ads and publisher violations, with figures and developments from the original report.
- [What Are the Keys to Success in E-Commerce?](https://gokhanaksoy.com.tr/en/blog/what-are-the-keys-to-success-in-e-commerce/index.md): 2021-03-06 · The pandemic accelerated interest in e-commerce, and the habit continues. Responsive websites, SEO and effective advertising are central to competing successfully.
- [What Makes a Good Leader, and How Do Leaders Behave?](https://gokhanaksoy.com.tr/en/blog/what-makes-a-good-leader-and-how-do-leaders-behave/index.md): 2020-12-30 · Good leadership directly influences productivity and success. A closer look at communication, leading by example, employee management and long-term goals.
- [When Job Ads Ask for the Impossible](https://gokhanaksoy.com.tr/en/blog/when-job-ads-ask-for-the-impossible/index.md): 2020-10-26 · Unrealistic job ads combine entire departments into one role. Why clear responsibilities, proper hiring and specialist expertise matter.
- [On-Page SEO: Optimise Your Content for Search](https://gokhanaksoy.com.tr/en/blog/on-page-seo-content-optimisation/index.md): 2020-01-23 · An on-page SEO guide covering headings, keyword use, URLs, metadata, content quality and search intent.
- [SEO and PPC: Which Should You Start With?](https://gokhanaksoy.com.tr/en/blog/seo-and-ppc-which-should-you-start-with/index.md): 2020-01-14 · SEO or PPC first? Examine common misconceptions, your budget and your internal resources before choosing where to start.
- [How Did Google Grow?](https://gokhanaksoy.com.tr/en/blog/how-did-google-grow/index.md): 2019-12-23 · From a garage to a dominant search engine: Google’s early history, the search market and the product decisions behind its growth.
- [Machine Learning and Its Impact on Advertising](https://gokhanaksoy.com.tr/en/blog/machine-learning-and-its-impact-on-advertising/index.md): 2019-12-10 · How machine learning changes digital advertising, from finding audiences and improving creative to personalization and bidding.
- [Landing Page Optimisation](https://gokhanaksoy.com.tr/en/blog/landing-page-optimisation/index.md): 2019-11-26 · 22 landing page optimisation considerations covering mobile design, messaging, page length, forms, credibility and testing against your own data.
- [What Is Search Ads 360?](https://gokhanaksoy.com.tr/en/blog/what-is-search-ads-360/index.md): 2019-11-11 · How Search Ads 360 connects search advertising accounts, synchronises campaigns and supports bidding, reporting and cross-engine management.
- [What Is Retargeting?](https://gokhanaksoy.com.tr/en/blog/what-is-retargeting/index.md): 2019-09-12 · How retargeting works, how to use it in your marketing strategy and why audience targeting matters for conversion and customer loyalty.
- [What Are LSI Keywords?](https://gokhanaksoy.com.tr/en/blog/what-are-lsi-keywords/index.md): 2019-07-19 · An introduction to LSI keywords, their relationship to context and search intent, and the role attributed to them in SEO and search rankings.
- [How to Choose a Digital Performance Agency](https://gokhanaksoy.com.tr/en/blog/how-to-choose-a-digital-performance-agency/index.md): 2019-06-28 · What distinguishes a performance agency from a conventional digital agency? Questions to ask about measurable outcomes, the team, communication and references.
- [What Is E-A-T?](https://gokhanaksoy.com.tr/en/blog/what-is-e-a-t/index.md): 2019-05-29 · E-A-T is discussed in detail in Google’s Quality Rater Guidelines. This article examines expertise, authoritativeness and trustworthiness.
- [Facebook Relevance Score: What It Is and How It Is Calculated](https://gokhanaksoy.com.tr/en/blog/facebook-relevance-score-what-it-is-and-how-it-is-calculated/index.md): 2019-04-05 · A historical guide to Facebook’s relevance score, its relationship to advertising costs, and four approaches to improving audience and creative alignment.
- [Google Product Listing Ads](https://gokhanaksoy.com.tr/en/blog/google-product-listing-ads/index.md): 2019-03-07 · A historical guide to Shopping ads: campaign planning, product feeds, reporting, optimization and the product data specifications described in the article.
- [How to Use Customer Reviews in Your Marketing Campaigns](https://gokhanaksoy.com.tr/en/blog/customer-reviews-marketing-campaigns/index.md): 2019-02-14 · How can customer reviews strengthen your marketing campaigns? Practical ways to use feedback across your website, search, social media and advertising.
- [Avoid the Effects of Pogo-Sticking](https://gokhanaksoy.com.tr/en/blog/avoid-the-effects-of-pogo-sticking/index.md): 2019-02-12 · What is pogo-sticking, and how can it affect search results? Learn how to align your pages with visitors’ needs and avoid repeated returns to the results page.
- [Facebook Ads vs LinkedIn Ads: A Comparison](https://gokhanaksoy.com.tr/en/blog/facebook-ads-vs-linkedin-ads/index.md): 2019-02-07 · A comparison of Facebook and LinkedIn advertising audiences, formats, targeting, costs and lead quality, retaining the original historical figures.
- [What Is the New Google Optimisation Score and How Does It Work?](https://gokhanaksoy.com.tr/en/blog/google-optimisation-score-how-it-works/index.md): 2019-02-06 · What Google Ads optimisation score measures, how recommendations affect the score and how advertisers can review, apply or dismiss them.
- [How to Plan and Write SEO Content](https://gokhanaksoy.com.tr/en/blog/how-to-plan-and-write-seo-content/index.md): 2019-02-05 · How do you write SEO content, and what matters when planning it? Five questions to connect content, search intent and the next step for your reader.
- [SEO Checklist](https://gokhanaksoy.com.tr/en/blog/seo-checklist/index.md): 2019-02-01 · 61% of marketers identify improving organic brand presence through SEO as a top priority. This checklist brings together the practical areas to review.
- [Hello, Digital World!](https://gokhanaksoy.com.tr/en/blog/hello-digital-world/index.md): 2019-01-28 · I began this journey with WordPress and chose it again for my new website. A short history of the platform and the topics this blog will cover.

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